Strategy
& Planning Marketing Team Leadership
& Development

“Erin is the secret sauce for your strategic plan and leadership journey.
She is the perfect blend of a strategic thought leader, relationship building and detail orientation to solve the most complex challenges. In five short months, Erin took at 30-year complex ecosystem-wide problem and built a strategic plan to transform this systemic drain to a business growth driver and differentiator for the larger organization.

She leveraged and aggregated reams of data, while creating value and trusted relationships to gather the insights and the brand specific needs to build a three-year strategic vision and plan. She singlehandedly gained senior leadership buy in, became the trusted advisor to the system and executed the plan.

Erin is the trusted advisor and partner that every leader wants to have. Her experience, coupled with her thought leadership and creative problem-solving brilliance, is the key to driving your business results. But her professionalism, calm demeanor and inclusive style is where the real magic lies. She always exceeded my expectations and at times before I even knew what they were. My hope is that Erin is a key part of my team in every chapter and role that I have in the future.”

Marti Walsh

Former VP Marketing, NAPA

“I had the privilege of reporting to Erin for 2 years. As our organizational leader, Erin brought a strong vision for success and empowered her leaders & associates to deliver our best. She is equal parts strategy and action while fully embracing insights, trends, and market dynamics to create winning business plans & initiatives. Her innate capability to be both a result driven business leader and an engaging people developer are 2 critical behaviors that set her apart from other leaders. She encouraged and enabled us; she broke through barriers & obstacles on our behalf, and she was a champion for her people and our development. For our benefit and the benefit of the Company, Erin sought to identify our individual & team strengths and leverage our diversity and dynamics effectively to capitalize on opportunities we had not explored before. Very few leaders can lead with Strength & Empathy authentically, but Erin knows no other way. She is the real deal and can easily step into complex or demanding leadership roles to bring forth strong results.

My advice to those looking at Erin for potential opportunities…do not let this one get away! I would work for or with Erin again any day.”

Curt Holt

Customer and Channel Marketing Lead, The Coca-Cola Company

“I have had the honor of working with Erin Byron for over 15 years in various client/ agency scenarios and with each opportunity, I look very forward to the experience as I know I will grow and evolve as a marketer through Erin’s collaborative, inspiring, intelligent approach to business and strategic partnerships.

Erin is an “ace” with taking bigger picture opportunities and maximizing effectiveness across the marketing mix through keen thought leadership, skilled cross functional collaboration, and accomplished rapport.
Erin Byron is resourceful, confident, ambitious…an undeniable talent. Erin has always been an absolute joy to work with as she fosters positive discussions and outcomes, she brings “the best” out of other employees and teammates.

I confidently endorse Erin Byron.”

Holli Hines Easton

Business Development, Nonfiction

“I’ve had the pleasure to work with Erin over the last three years. It has been a masterclass in strategic thinking and creative problem solving. I’ve seen Erin build relationships across a fractured system and find ways to inspire change. Her ability to synthesize varying data and input into usable insight is second to none. Erin has an uncanny knack for ferreting out the root causes of issues and creating strategic plans to achieve mutual success.

It has been a pleasure to witness Erin ask the perfect question at the right time uncovering opportunities unseen by an entire organization. Erin is a unique talent that goes far beyond marketing. She seeks understanding at every level which leads to real results. If you need a creative problem solver that can distill input and ideas into actionable strategies, Erin should be your partner. I look forward to working with Erin whenever possible as each time I come away a better marketer and a more strategic thinker.”

Martin Valenti

Partner, Arthur Elliott Marketing Group

“I’ve been fortunate to work with Erin in two distinctly different phases of her career. As a new marketer at Coca-Cola, she was inventive, detail-oriented, energetic and extremely clever. As a senior marketing leader, she shared details of some brilliant work she masterminded with my graduate marketing classes at NYU. She is particularly good at unwrapping complex plans layer by layer – shedding light on the strategy and mechanisms of advanced marketing tactics in a way that inspires younger marketers.”

David Vinjamuri

Principal, ThirdWay Space and Associate Professor, New York University

“Erin is a phenomenal partner, a consummate professional, and an asset to any brand she works with. She joined the MRBEAST Feastables team in a sprint, at a pivotal time in the brand’s journey, to help us elevate our shopper / customer marketing strategy. Her ability to absorb organization roadblocks, challenges and opportunities, and then deliver a comprehensive, strategically sound plan to execute, is unparalleled. Erin provided us with key strategies, processes, and a tactical approach (per channel, and per chain) that we continue to utilize to this day.

Not only is she an extremely impactful and thoughtful marketer, but she’s a wonderful human being. Any brand looking to bring her on board for support would be lucky to have her!”

Ryan Brisco

VP, Marketing | MRBEAST Feastables